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Tobacco21

Project

Omnichannel Social Awareness Campaign

Roles

Campaign Strategy, Creative Concepting, Copywriting

Statistics show that the earlier you start smoking, the harder it is to quit. So it's no surprise that sinister tobacco companies target teens to kickstart the cycle of addiction. T21 was a concerted effort to bring awareness of these contemptible tactics, raise the legal smoking age to 21, and encourage young people to break the cycle and commit to a smoke-free lifestyle.

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