Grizzly Golf and Social Lodge

The game of golf has experienced a recent resurgence, and with it came a paradigm shift across the sport. Barriers to entry are breaking down, and the exclusivity of golf is giving way to more accessible and equitable opportunities to learn the game. Unfortunately, after more than four decades without much change, the legendary Nicklaus-designed Mason Golf Course in Mason, Ohio had become just another symbol of golf's stodgy, snobbish reputation.

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Our rebrand tackled this disconnect head-on. We updated the course's positioning, look, and even the name to be more welcoming to the casual golfer and capitalize on the sport's revived popularity. The completely refreshed identity invites golfers of all backgrounds and skill levels to discover the game in a friendly, low-pressure atmosphere, and develop a love of golf on their own terms.