DairyPure Mix-Ins

Cottage cheese has been a snack since way back, so it’s usually associated with senior citizens. When DairyPure introduced their single serve Mix-ins, they knew they’d have to overcome that longstanding stigma in order to appeal to the modern audience. Instead of totally reinventing cottage cheese, our spec campaign embraced its reputation as grandma’s favorite, reminding folks that the very same protein-packed snack powered generations of badass women as they were breaking barriers and blazing trails.